APW ElectricalMarketing Audit

3/ 10
Room to grow

You've got decent reviews and a clear phone CTA. Here's the one gap costing you enquiries you never even see.

★ ~4.1 star rating No lock-in contract No sales script, just a straight answer
The biggest problem

Your whole website only gives someone a phone number and an email address. There's no quote form, so anyone who lands outside business hours or would rather leave their job details than cold-call has no way to do that, and just leaves.

1Meta Ads

20%

2Social

25%

3Google Ads

20%

4Website

30%

5Google Business Profile

55%

6Who's beating you, "electrician rockingham"

On the map, for "electrician rockingham"

Gen Y Electrical
Google Maps
Rockingham Electricians
Google Maps
MML Electrical
Google Maps

Then the search results

2
Rockingham Electrician
ahead of you
3
SRS Electrical Team
ahead of you
6
APW Electrical (you)
 
7
Hilton Electrical
behind you

You're findable. The moment someone finds you outside business hours, there's nowhere for them to leave their details.

Also worth tidying up
  • Fix the broken About Us page, it currently returns an error.
  • No commercial/industrial services named specifically, only "all Real Estate, Commercial and Industrial electrical work."

None of this needs a rebuild. Most of it's fixable fast once you know exactly where to start.